Contract Product Writer + Content Strategist 

Feb. 2015–Present

 

I work in collaboration with agencies and directly with clients to develop digital content experiences and messaging that sings. With a research process focused on user needs, business objectives, key positioning, and brand voice, I’ve led the content strategy for clients like W.L. Gore & Associates (GORE-TEX), Amino Payments, Merck, and egghead. As a copywriter, I’ve developed digital messaging and UI copy for The Cosmopolitan of Las Vegas, Canon, Franklin Barbecue, Stripe, SuperBooked, Grovo, Deeds Not Words, and other organizations needing clarity, consistency, and a strategy for their story. As an editor, I contribute to A Book Apart to develop manuscripts focused on the digital world. I’m a practiced workshop leader, interviewer, and communicator who loves a job well done.

 

 

Senior Copywriter — Rdio

Nov. 2012–Nov. 2014

 

I developed all product copy for Rdio’s mobile, desktop, and partner apps, closely collaborating with designers, engineers, and the analytics team to develop features and boost user engagement. Doubling as a marketing writer, I wrote rdio.com website copy, marketing and onboarding emails, blog posts, press releases, and in-product audio ads. I also developed the company’s marketing and product style guide and presented my work at a weekly copy review.

 

 

Assistant Editor — LivingSocial

Feb. 2012–Nov. 2012

 

I wrote and edited copy for up to 20 deals each day across four verticals while managing the daily production of seven freelance writers. Working within an intense daily production process, I collaborated with sales reps and photo editors to produce finished products that adhered to both LivingSocial’s style guide and merchants’ feedback and goals. I was a consistent KPI top finisher across the nationwide editorial team.

 

 

Web Content/Copywriter — Key Curriculum Press 

Sept. 2010–Jan. 2012

 

In California, I joined an educational software company to develop copy for online, print, online, email, and social media campaigns. My web work was twofold: I managed the company’s official website, working within the CMS to improve the content and user experience; and managed the company’s blog, developing an editorial calendar and coaching subject matter experts in best practices. I also managed marketing campaigns, collaborating with designers to align visual components with copy.

 

 

Associate Editor, visitphilly.com — Visit Philadelphia

Sept. 2007–May 2010

 

As visitphilly.com’s editor and go-to writer, I managed and edited all written and visual content on visitphilly.com and its various microsites; managed the production of several content contributors; and made ongoing improvements to the user experience. Other things I wrote: ad copy for online campaigns; the monthly eNewsletter; daily restaurant, event, sports, etc. blog posts; and the occasional press release. I was hired as a copy editor and promoted to associate editor a year later.

 

 

Project Coordinator — Talisman Interactive

May 2006–Sept. 2007

 

I project-managed website launches for Mojo TV, Dodge-Regupol, and Fairmount Water Works Interpretive Center. Managed web content for all clients. Copy edited and QAed all web properties prior to launch.

 

Resume

Work

experience
 

Big strengths

+ Grabbing readers' attention

+ Weaving facts into a narrative

+ Collaborating with designers

+ Adapting copy to a style/voice

+ Digging into research

+ Time management

 

Tech know-how

+ HTML

+ Photoshop
+ Sketch

+ Wordpress

+ Craft
+ Trello
+ ExpressionEngine

+ Asana

+ Basecamp

+ Filemaker

Education
University of San Francisco

Graduated Dec. 2014

 

Master of Fine Arts in writing (creative nonfiction).
Cumulative GPA: 4.0.

 

 

Haverford College

Graduated May 2005

 

Bachelor of Arts in English.

Varsity lacrosse.

© 2019 by Mary van Ogtrop
 

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